The Kindermuseum Creaviva focuses primarily on stimulating the creative potential of children and young people.
 
The Kindermuseum Creaviva is also responsive to adults and to people of different backgrounds.
 
Paul Klee is the catalyst for practical and play-oriented art mediation, but he is not necessarily the object of it.
 
The Kindermuseum Creaviva makes a constructive contribution to the appreciation of culture in our society by offering an aesthetic education.
 
The Kindermuseum Creaviva embodies education, creativity and meaningful recreational activity. This involves a constructive process rather than passive consumption.
 
The Kindermuseum Creaviva puts quality and innovation before quantity; its scope may be modest, but what it does, it does with style. It is prudent with its finances.
 
The Kindermuseum Creaviva works at the highest level to fulfil its remit, but without raising the bar unduly: it wants to reach as many people as possible.
 
The Kindermuseum Creaviva is embedded within the Zentrum Paul Klee but possesses an autonomous profile; it sees itself as a centre of excellence for the interactive mediation of art.
 
The Kindermuseum Creaviva has an essentially regional scope, in contrast to the Zentrum Paul Klee; the Kindermuseum Creaviva brand, however, resonates both nationally and internationally.
 
The Kindermuseum Creaviva demonstrates a high degree of creative, human and ethical competence.
 
The Kindermuseum Creaviva is characterised by its commercial thinking and actions.
 
The Kindermuseum Creaviva aspires to financial independence. The services it renders the general public are backed by the Regional Cultural Conference of Bern and the Zentrum Paul Klee within the framework of a service level agreement.

(Approved by the Board of the Fondation du Musée des Enfants auprès du Centre Paul Klee.)